Today, MDK is one of the largest Russian-speaking entertainment communities that
unites more than 20 million young adults in major social networks, including VK,
Twitter, Instagram, and Telegram.
Throughout the 7 years in which we have been producing content, our focus has been
on uniting creative people and connecting with our members. Our MDK Creative
Agency acts as a bridge between the young generation and the world's largest
companies. Clients of our agency include Burger King, KFC, Unilever, Reckitt
Benckiser, Mail.ru, Gazprom Media, Alibaba Group.
As a result of our work on these platforms and in the digital advertising market, we
have become familiar with the problems faced by these organizations. The time has
come to offer a new ecosystem for digital communications and commerce that
delivers more power to creators, users, and businesses, and prioritizes user
experience.
There has been a huge increase in decentralized technologies — most notably, Bitcoin
and Ethereum. It is likely that new digital ecosystems would thrive in the open source
models offered by these blockchain-based networks. For the first time in history, it has
become possible for communities to gather around such networks to motivate the
development of customized digital economies. This ecosystem enables consumers to
trade internal currencies for goods or services offered by developers and creators. No
longer is advertising the only incentive. Now developers and creators can use this
revenue to create new products.
MDK has created a communication platform for the next generation. It is based on
new decentralized principles where both economic value and governance are
distributed among the network's stakeholders rather than concentrated in a single
and centralized organization. We are investing in the future, where economic value is
created by a community and distributed among all members to ensure that everyone
is compensated for their efforts